What Is My Brand?

So my brand is Cherry Bakewell. I have posted what my logo is going to be the other day and I'm just posting a bit about my brand. My brands slogan is Stand Out, Be Proud, this is basically what my brand is all about. My brand is a clothes line and it about standing out from the crowd and being unique, it is also about being proud of what you are wearing. My audience for this brand is round about 14 to 18 year olds.